Demand for loyalty programs is greater than ever before. In fact, Colloquy announced last year that U.S. consumers hold 3.3 billion memberships in customer loyalty programs, a 26% increase over the number of memberships reported in 2013. Today, just about every business offers some type of loyalty reward that shoppers can earn with each purchase.
 
But while that may be good news for consumers, a steady increase in the number of loyalty programs brings about a new challenge for brands – primarily, how to stand out....

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