While most organizations use CRM applications to manage the information they have about their customers, many focus on company-centric metrics rather than the customers themselves. The goal might be to give companies a holistic view of the customers in order to drive sales, but this data rarely gives any insight into how an individual feels and therefore, how likely they are to buy again. Instead of assuming that past behavioral patterns will be repeated, we need a more reliable measure which will predict future behavior. The only....