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Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is through multichannel loyalty and engagement programs. This was a key finding in the “The Forrester Wave: ™ Customer Loyalty Solutions for Midsize Organizations, Q1 2016” report, which was released on January 4th.
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