There are five critical factors that can make or break a concierge program for loyalty marketers, Mark Robeson, senior vice president, sales and marketing, for VIPdesk, said during a Loyalty 360 webinar discussing the topic:

1) Passionate People

“First and foremost, the people that you employ as Concierge need to be the cream of the crop,” Robeson said. “It is true that behind every....

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