Yalçın Onur has 12 years of professional and entrepreneurial experience regarding business development, strategy, loyalty marketing and sales. After working at Tekfen Eurobank, ABN Ambro and Wunderman, he co-founded Pharos Mobile/Turkey, Move-Z/Turkey, LiberCom Mirax and Ketchup Agency/Turkey respectively.
Below he shares his perspective on being a CMO in today’s environment, customer engagement, and emerging technologies.
Loyalty 360 believes that this is best time to be a CMO, yet also the most....