Dunkin' Donuts shares their highly successful loyalty programScott Hudler, Vice President of Global Consumer Engagement at Dunkin’ Brands, told Loyalty360 that marketers are bombarded with customer data that can be overwhelming. The key, Hudler believes, is for brands to glean key actionable insights from customer data that can be used to tailor a personalized customer experience.

Hudler said that Dunkin’ Donuts uses....

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