BACKGROUND

The challenges around retaining customers profitably have multiplied: heightening competition, rising customer expectations and falling customer loyalty. These challenges are exacerbated by regulatory changes such as mobile number portability which lowers customers’ barrier to churn. The introduction of mobile number portability in Singapore on 13th June 2008 had erased between 1.3 to 2.8 percentage points off EBITDA margin of all three telecom operators....

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Membership and Pricing