Retail consumers always seem to be short on time, but long on options. Instead of being tied to one local retailer, they have the whole e-commerce world at their fingertips. According to Forrester Research, Inc., 65 percent of consumers tell us outright that they will not return to a website that doesn’t provide a satisfactory customer experience.
Consumers have come to expect and demand retail options with the certainty that they will find what they want, no matter who carries it. They also take satisfaction....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content