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The shift from a product to a consumer focus is underway in automotive.  It is no longer just about the vehicle.  It is about the right vehicle and the right approach to mobility based on the range of individual consumer transportation needs and the ever-evolving options to meet these needs.  Understanding mobility types and building relationships with consumers based on mobility needs are critical for automotive OEMs as the automotive landscape faces many new, disruptive options to fulfill consumers’ transportation and....

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