For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s Deli app defines next-generation loyalty by combining gift card/ stored value (wallet), rewards, and in-app mobile ordering into a single app.

Characteristics of Next-Gen Loyalty

Next-gen customer engagement programs share some common characteristics....

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