Thanks to a slow-growth economy, competitive pressures, and regulatory challenges, getting closer to customers is a must for today’s banks. The financial crisis that came to a head five years ago eroded consumer trust – and movement towards a customer-centric mindset is a clear step banks can take to rebuild that trust. Customer-centric marketing simultaneously helps banks retain their best clients while also driving multiple product relationships to increase their lifetime value.
In fact, many large issuers are....