Customer retention is what your company lives or dies on. Nobody wants to chase new leads without snatching a few golden gooses who lay eggs more than once.
 
And customer retention is worth it, too. According to the hoity-toity Harvard Business Review, if you can improve customer retention rates by just 5%, you’ll see increased profits by 25% to 95%.

Of course, there’s a catch. Improving your customer retention rate....

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