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Marketers are at a very critical juncture. Customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.

Here is a look at the key trends we believe are going to impact loyalty marketing in 2012:

Customer engagement is the journey, loyalty is the destination.

Loyalty is a much bigger, broader, richer and growing ever more complex idea than it has been in the past. Loyalty....

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