CUSTOMER LOYALTY vs CRM
The Loyalty 360 LinkedIn group recently engaged in a great debate when David Thomson, from Canada Post, asked for the group to comment on the differences between loyalty and CRM. We thought we’d bring you some of the highlights. Hear what your peers had to say and join the conversation on LinkedIn we’d love to hear from you!
Aging myself, I remember when CRM was the shiny new thing; that was the question I asked. Over the years though, my....