“The most fun part of my job,” proclaims Scott Horn, Chief Marketing Officer for [24]7, “is there’s no way we can do what we do for our clients without understanding what they do for their customers. It’s kind of cool when you go into transportation, or banking, or healthcare, which are all big verticals for us, and have to understand what they are trying to do.”
Focusing on what they like to refer to as intent-driven engagement, [24]7 uses data from the consumer journey to build....

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