“The most fun part of my job,” proclaims Scott Horn, Chief Marketing Officer for [24]7, “is there’s no way we can do what we do for our clients without understanding what they do for their customers. It’s kind of cool when you go into transportation, or banking, or healthcare, which are all big verticals for us, and have to understand what they are trying to do.”
 
Focusing on what they like to refer to as intent-driven engagement, [24]7 uses data from the consumer journey to build....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content