“Re-imagine your customer relationships from the outside-in,” says Narina Sippy, Chief Marketing Officer of Stellar Loyalty. “Stand in your customer’s shoes and ask yourself: ‘is the brand experience, customer communication, and engagement differentiating and valuable? Are you building on your customer’s loyalty and increasing their lifetime value, or are you eroding it with siloed marketing such as daily spam emails to your loyalty program members?’”  While the notion of multi-channel or....

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