La Quinta Customer Loyalty For Rob Taylor, Director of Loyalty Marketing for La Quinta Returns, the loyalty program at La Quinta Inns & Suites, customer loyalty is a result of focusing on the right things.

“Early in my loyalty career,” Taylor explained to Loyalty360 in a captivating interview, “I was taught there was no such thing as loyalty, per se.  What we think of as &lsquo....

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