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Customer Loyalty and Your Social Media Toolbox

As marketing professionals responsible for increasing customer loyalty and LTV, there are many levers to consider when planning how to meet our objectives. One of our biggest challenges is that customer loyalty can be affected by the entire customer experience, and so we have to consider the way many different tactics will impact customer attitudes and behavior.

Social media has emerged as a powerful way to engage customers, but it is also a relatively new marketing discipline where the potential isn’t always clear. With....

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