Loyalty is continuing to emerge as a critical differentiator for brands as each customer interaction deepens the relationship and drives loyalty with the brand. For digital marketers, this means understanding the role of email within this loyalty landscape and how creative and messaging can enhance the experience and build on the one-to-one relationship brands have with their customers. The first step in this process is to design a dynamic email template that allows for personalization across a variety of data points. Think of the template....

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