We all know that the holiday season is one of the busiest times for retailers. Halloween, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, New Years... The list goes on! Shoppers are expected to spend 6% more on gift cards this year than they did the last, so it’s important that you optimize those sales for customer loyalty!

The holiday season is a time when retailers try to give back and connect with....

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