You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently filled out a direct mail piece indicating you’d like to learn more about visiting “Lego World”. Hold on …. the phone rings. It’s a Vacation Club who’s affiliated with the brand of hotel you’re interested in but this hotel is near Disney Land in Anaheim, CA....

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