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Sometimes I think many of us take for granted the speed at which marketing has evolved in the last two years let alone the last decade. While social has dramatically changed the way brands interact with consumers, even the social landscape is forced to evolve and Facebook is no exception.
Forced to answer to its shareholders, Facebook is monetizing its business at the cost of brands. And to be honest, I don’t know how much we can blame them. We’re all held accountable to meeting a bottom line but we shouldn....
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