When asked where the loyalty industry is headed, Jeffery Hassemer, SVP Global Product Strategy and Marketing for Experian Marketing Services, didn’t hesitate when he responded with one word: Convergence.

Hassemer explained how convergence is the key to marketing now and in the future, along with his company’s Marketing Sophistication Curve tool that helps brands build on their successes during a thought-provoking interview with Loyalty 360 CEO Mark Johnson.

Convergence is How Customers View Our....

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