Convergence Key to Marketing Now and in Future -- Loyalty 360 Interview with Experian’s Jeffery Hassemer

When asked where the loyalty industry is headed, Jeffery Hassemer, SVP Global Product Strategy and Marketing for Experian Marketing Services, didn’t hesitate when he responded with one word: Convergence.

Hassemer explained how convergence is the key to marketing now and in the future, along with his company’s Marketing Sophistication Curve tool that helps brands build on their successes during a thought-provoking interview with Loyalty 360 CEO Mark Johnson.

Convergence is How Customers View Our....