Digital transformation is not some abstract concept or an ephemeral idea being bantered about in technology circles. It is a real force that is affecting almost every aspect of our lives. For many of us, it is easy to passively overlook the magnitude of this transformation, since it is something that just happens in the background of daily life. Not long ago, most people carried a flip phone, for example, and the next day everyone wielded high tech mobile super computers that could engage with brands wherever, however, and whenever they....

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