When building a consumer mobile service, the initial focus is on working toward a successful launch, meeting deadlines and ensuring the system works properly for the “grand opening,” the press release, the ribbon cutting and photo opportunities. That is important.

Planning for long-term success is equally important, but can get pushed so far down the list of priorities prior to launch, that when service providers finally do turn their attention towards it, any measures may be too little, too late.

I....

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