We have a lot of information about our customers from how they interact with us – what they buy, what emails they open, where they go on our website. A lot of brands also have third party data to get more information such as demographics, financials and lifestyles. But why not reach out and ask them some question directly to better understand what they care about, what they think of your brand and key purchase drivers.

Recently, we partnered with a health insurance company who was tasked with understanding the attitudes....

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