Google, IBM, Apple, Facebook and Microsoft all have the same goal — to connect with consumers. Thanks to the democratization of information technology, the global retail landscape has drastically changed in the last decade.
Welcome to the Knowledge Era — it’s the Klondike again, but this time we’re not gold mining; we’re data mining. Therefore, to remain competitive, retailers must start to connect with their customers and collect relevant information about them.
One of the most....