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Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia.

Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand.

“Australia is a very mature loyalty market,” Keenan explained to Loyalty360. “On average, Australian consumers are a member of approximately six different loyalty programs, most of which are run by retailers, banks, and airlines. However, this has created a situation whereby consumers are....

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