Big data’s notable upswing is helping retailers increase customer engagement significantly by generating experiences that are not just meaningful but are also targeted and specific. Simply put, since big data connects everyone and everything, marketers must know how to collect, analyze, and leverage the wealth of data that’s out there. Most will agree that successful customer engagement now hinges on data to a large degree, but with it comes an entirely new set of challenges.
 
Since insights gleaned from new....

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