Chiquita and MinionsBrands have been using sweepstakes to drive lead generation ever since that first primitive marketer crawled out of the primordial ooze. And, just as marketers themselves evolved -- going from single-celled promotional protozoa to the sophisticated digital wizards of today -- so too did sweeps campaigns. With proper mobile-first execution, today’s digital sweepstakes can go beyond simply....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

ad