1. Mobile
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With more than 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play store, competing for mindshare can be a nightmare for publishers hoping to monetize their apps.
On top of that, Verto Analytics’ data shows that fewer than 2 percent of all mobile downloads lead to long-term users who can be monetized through in-app purchasing or mobile advertising. While downloads can be an initial....

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