Customer incentives and rewards have long been a staple of retail loyalty programs, because they work. People buy more and stay loyal when they are thanked with a gift. Large corporations have also embraced loyalty programs as a way to retain customers and even grow, by offering incentives for customer referrals. One way to improve upon loyalty programs is to offer flexible gifts that everyone can use, like gift cards. Here are just a few of the high points: You can buy gift cards....

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