There was a time not long ago when inbound marketing seemed our future -- the one strategy sure to put our businesses on the map (via search and social media), and perhaps the best hope we had of winning our buyers’ trust and customer loyalty (through content like blogs, white-papers, webinars, podcasts). It’s a tactic many of us have held close in the years since, and with good reason; inbound content has often proved uniquely useful in the early stages of the business-to-business (B2B) purchasing process, when buyers are apt....

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