Breeding Consumer Loyalty through Enhanced Digital Engagement

In today’s world, digital is where the heart is. According to Bernstein Research, consumers who regularly make multiple types of digital payments, such as online and in-app, spend 10 times more, resulting in two to three times more revenue. Yet, digitally savvy consumers like millennials are also fickle. Our own Mastercard research shows that 31% of millennials are willing to switch banks in order to get a card with a better rewards program.....

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