Brands must take a proactive approach to using social media to effectively engage customers and drive loyalty according to Adam Wexler, Founder/Chief Strategy Officer for social engagement optimization company Insightpool.

As part of its Social Currency Index report, Insightpool examined the Twitter habits of the Fortune 500 companies and compiled an infographic. Not all Fortune 500 companies – 418 out of 500 – have Twitter accounts, Wexler said.

Wexler told Loyalty360 that many Fortune 500 companies are....

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