Outspoken CustomersBuyers today expect more from the brands they’re evaluating than they did in eras past. For one thing, they won’t submit to a sales pitch off the top, not when they can readily investigate products and vendors themselves. For another, they have more ways to gather intelligence on brands, via online channels like Twitter, Yelp, and TrustRadius. We’ve seen a sea change come and go, and we’ve....

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