In recent months many people have written and spoken about blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general.
 
I am not a blockchain or technology expert. But I do have extensive experience building customer engagement, fostering customer loyalty and successfully motivating and rewarding profitable, long-term customer behavior. I know how critical it is to execute a customer loyalty....

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