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After Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today’s travelers. Now, with the introduction of the “Today’s Best Western” campaign that will run throughout 2018, including a “Behind the Brands” series, travelers are getting a look at the evolution of this powerhouse hospitality brand.

Loyalty360 talked to Dorothy Dowling, Senior VP and CMO of Best....

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