BEAUTY INSIDER launched in 2007 as a way of thanking clients with special products, exclusive events, and an all-access pass to personalized beauty. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for Beauty Insiders giving clients access to exclusive gifts, event invitations, and early access to select products. 

Sarah Choi, VP of BEAUTY INSIDER, told Loyalty360 that she wanted to re-imagine the loyalty program for the next generation of....

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