Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon technology and proximity marketing look to be on the forefront of most retailers for 2018 and onward. So what exactly are smart beacons? How can they improve your marketing strategy and communication between you and your clients?
 
A beacon is a compact, lightweight, coin....

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