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Automotive Dealers Keep Brand Safety Top of Mind to Drive Loyalty

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Have you ever received a recall notification for an automobile you no longer own?  It might sound familiar. According to a J.D. Power analysis, recall completion rates lag behind the industry requirement – the total recall completion rate is only at 49%. Vehicle manufacturers are held responsible for achieving a 100% completion rate and remain focused on a variety of marketing initiatives to meet this goal. This is just one challenge automotive marketers face in trying to identify and reach the right customers through a vehicle....

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