Simplicity is an ally to progress.  Complexity is an enemy to progress.  Customer centric marketing is a fuzzy concept, but it does not need to be complex.  And, if we are responsible marketers, we are pursuing it on some level.  To do that, the journey starts with two simple questions:

  1. Where are you today?
  1. Where should you be in the future?
These simple questions do not have to have complex answers.
We have a....

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