Morgan Hermand-Waiche, Founder & CEO of women’s intimates company Adore Me, had no previous experience in lingerie, but he decided to try and buck the odds and disrupt the lingerie industry. 

Since it launched in March 2012, reinventing the fashion space while attracting considerable brand loyalty, Adore Me’s revenue reached nearly $84 million in 2016 and the company has more than 120 employees.

Loyalty360 talked to Nicolas Capuono, Vice President Customer Engagement for Adore Me, about the....

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