Please enter your username or the email address associated with the account so we can help you reset your password.
Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. With the shift of loyalty programs from transactional to relational, fulfilment has transformed from rewards to experiences. Further, loyalty has become part of a brand’s overall business strategy: a mindset versus a program.
Recently, UniBank, a Boston-based financial institution, was in the community performing random....
Loyalty360 members and subscribers can access a variety of content including Daily News, In-Depth Exclusives, Loyalty Management Magazine, and more.To access this content, please log in with your Loyalty360 Corporate Membership or free subscriber account.