Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018[1]. The in-store experience is therefore still a prime focus for marketing, with huge potential for spurring loyalty and repeat customers[2].
Getting the attention of distracted shoppers while they’re in-store is no easy feat, especially since....

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