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Eben Sermon, Director Relationship Marketing and Loyalty (EU) at eBay, participated in a riveting interview with Loyalty 360 CEO Mark Johnson. Sermon discussed several topics, including customer-centricity, the importance of engagement and use of new channels.
Customer-centric Focus at eBay
Sermon: It’s a very customer-centric culture at eBay, with a clear expectation that every employee should work hard to be the customer and to build experiences our customers love. This is....