1. Mobile
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Before launching (or re-launching) a native mobile app, it’s imperative to truly understand your current visitor journey and how an Android, iOS, or Windows Phone app would enhance that experience. Your mobile app should not simply be your website shrunk down to a smaller screen. Brands stand to gain serious value when they optimize the mobile experience with consumer preferences and behaviors in mind.

This is especially true for brands in the financial space. From banks to insurance companies, financial services providers....

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