In my previous articles, I covered some major trends in credit card cobrand profitability and how banks calculate the profitability of your credit card program as well as the key drivers of revenue. In this article, I will cover the key drivers of expense.
Managing expenses is a lot like trying to herd cats. At first, it may seem like a constant struggle with few rewards. But in the long run, understanding and managing expense will help ensure the long term success of your credit card program if you....