Every digital marketer worth their salt knows that alignment of the customer journey through each channel is essential for proper customer engagement, but what happens when you have a new channel that is not only uncertain but also incredibly restrictive in what it can actually display? Enter the smartwatch.
Smartwatches have arguably been around since the 1970s. And just like the way in which mobile phones have made significant advances since their first foray into the Internet with WAP, smartwatches have also seen....