There has been a lot of news recently about grocers eliminating their loyalty programs. Northeast grocer, Shaw’s, even posted on their website, “the card isn’t so special anymore.”   Well, I happen to agree with only a portion of that statement - the card isn’t special - but the program certainly is! 

This elimination of loyalty cards is a bit surprising as according to the 2013 Colloquy Loyalty Census from LoyaltyOne, the total number of grocery store loyalty program memberships....

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