Marc Goodman, Manager Petro Points, Refining & Marketing, spearheaded a relaunch of an 18-year-old loyalty program in mid-March to engage customers with faster and easier rewards. Armed with extensive knowledge of the logistics and necessary steps involved in designing a successful loyalty program, Goodman participated in a Q&A with Loyalty 360 that will undoubtedly benefit any marketer.
Can you talk a bit about the necessary steps involved for brands when they embark on designing a loyalty program? What's....